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Brand Manager (Demix Group)

frontends.work ✎
211013 - 70000 рубль
просмотры3
18:07 09.01.2023
Описание:

Responsibilities:

ANALYSIS OF MARKET

  • Constant monitoring of feedback of the brand in the market;
  • Identify key opportunities and propose a clear strategy to build brand recognition and avoid negative reaction to the brand;
  • Provide market analysis in order to have solid picture of market activities and trends in relation to consumer and product;
  • Study consumers, their preferences, the perception of existing brands and the psychology of consumer behavior;
  • Applying the results of analysis to the seasonal collection.

PLANNING, DEVELOPMENT AND SALES

  • Proactively manage collection direction with the consumer in mind;

  • Develop and propose product offer in form of an assortment pyramid according to consumer's need;

  • Create the product offer structure keeping all distribution channels and their specific needs in mind;

  • Actively provide input for setting the Concept to Consumer direction and implement it into relevant ranges in partnership with Marketing Communication counterparts;

  • Provide Brand presentations and explanations on collections and/or processes, as needed;

  • Develop and propose assortment pyramid according consumer's need;

  • Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome;

  • Develop collection within assigned brand according to time frames;

  • Provide product cost and quality direction to meet markup targets of the brand;

  • Review and approve development samples, prepare action steps to achieve approved results in quality and pricing;

  • Achievement of sales plans and margins according to financial targets;

  • Prepare and present your collection and/or business related topics - with respective audience in mind - by using relevant structure and content;

  • Hold seasonal collection Line Reviews and Line Closes (pre-order and order sessions);

  • Observe forecasting processes: review and analyze forecasting and order results provided by buyers;

  • Ensure developed product is fully meeting Buy Ready requirements for seasonal calendars;

  • Follow-up and support of training of junior positions and new employees in the group.

Requirements:

  • Higher Education, Preferable sphere - marketing/business/textile/fashion;
  • Minimum 2 years of Brand Development experience with APP, FTW or ACC background;
  • English language skills - Upper-Intermediate;
  • Complex Data set management and analysis;

  • Design to Cost;

  • Product lifecycle management (PLM) - nice to have;

  • Purchasing of components or finished goods;

  • Apparel industry and market knowledge, specifically for sports and active wear;

  • Knowledge in marketing and sales principles;

  • Sport/outdoor apparel market main features and specifics in relation to consumer and product demands;

  • Working and Supporting in Private or Licensed Brand development and identity;

  • Knowledge of current Apparel, Materials trend and innovations;

  • Familiarity with the Apparel industry - knowledge of key players-suppliers in the market (locally and globally);

  • Possess understanding in retail pricing, product costing and methods of achieving financial targets;

  • Material specification and components;

  • Knowledge of international incoterms and exchange rate influences;

  • Knowledge of product costing and its stages;

  • MS Office programs Advanced user.

We offer:
  • Competitive salary;
  • Comfortable social package;
  • Wide range of benefits: discounts on company's product and discount programs with our partners, medical insurance, mobile services discounts etc;
  • Possibility to work remotely 1-2 days per week;
  • Opportunities for professional growth and self development;
  • Strong team.
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